Baliwag News Service

Sitting Pretty sa Baliwag


BALIWAG, BULACAN. Last November 2, 2016, Mayor Ferdinand V. Estrella (Mayor Ferdie) signed  Executive Order No. 31, Series of 2016, or the Institutionalization of the Sitting Pretty Campaign. Accordingly, the “Sitting Pretty Campaign” shall champion the revised BPLS reform standards to include, but not limited to, staff complement, creation of one-stop-shop facilities, utilization of unified forms, organization and operationalization of joint inspection teams, consolidation of lists and databases, development of automated processes, introduction of online mechanisms, and conduct of information, education and communication campaigns (IEC).

The campaign is a response to the Constitutional mandate that every local government units to pursue undertakings in enhancing economic prosperity. Specifically, it is based on the following: (1) Republic Act No. 9485, also known as the Anti-Red Tape Act of 2007 (ARTA), which provides that all government instrumentalities and local government units are mandated to render efficient delivery of services to the public by reducing bureaucratic red tape, preventing graft and corruption, and re-engineering current business processing systems at the local level; and (2) Joint Memorandum Circular No. 1, Series of 2016 (JMC No. 1, Series 2016) of the Department of Interior and Local Government (DILG), the Department of Trade and Industry (DTI), and the newly created Department of Information and Communications Technology (DICT), which mandated the local government units to revise standards in processing business permits and licenses.

SITTING PRETTY : mod. doing very nicely; in a very pleasant and secure position. 


Reference: McGraw-Hill’s Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.


1. Enhancement of the Citizens Charter. Taxpayers will experience the prompt and responsive processing of business permit application in the municipality of Baliwag, Bulacan. The Citizens Charter provides two (2) steps/procedure in the business permit application – whether new or renewal. More so, because of the Business Permit and Licensing System (BPLS) introduced, the processing time has been constricted.

Under the Citizens Charter of Business Permit and Licensing Office (BPLO), the procedure and processing time are the following: (1) submit accomplished application form attached documentary requirements for one-time assessment (15-20 minutes); and (2) pay taxes, fees and charges and claim official receipt (O.R.) with your business permit (5-8 minutes). Said assumption are based under normal circumstances.

This is in addition to the JMC No. 01, Series of 2016 mandate to have limited signatories, limited documentary requirements and the use of unified form that help in providing prompt and responsive service.

2. Baliwag Business One-Stop Shop (BOSS). In compliance with the revised BPLS standards, the Baliwag Business One-Stop Shop (BOSS) shall be established designating a single common site or location for all concerned agencies in the BPLS, in order to receive and process applications for business registration through a streamlined system.

The Baliwag BOSS shall cater a business lounge and must be laid out in such way that supports the business permit processing. Backroom operations shall allow co-location of the following offices: (1) Bureau of Fire Protection (for the Fire Safety Inspection Certificate); (2) Municipal Planning and Development Office (for locational clearance); (3) Municipal Health Office (for the sanitary permit); (4) Municipal Engineering Office (for the mechanical, electrical and occupancy permits); (5) Municipal Environment and Natural Resources Office; (6) Municipal Assessor’s Office; (7) Investment Promotions Unit; and (8) other national agency offices that are willing to co-locate, subject to availability of space.

3. The Joint Inspection Teams. In order to save on travelling or transport expense, a Joint Inspection Team (JIT) shall be created, to conduct inspections of businesses as required by law jointly instead of separate, individual visits to establishments.

The JIAT is composed of a representative in the following offices: (1) Municipal Administrator’s Office; (2) Business Permit and Licensing Office; (3) Municipal Assessor’s Office; (4) Municipal Treasurer’s Office; (5) Municipal Health Office; (6) Municipal Environment and Natural Resources Office; (7) Municipal Veterinary and Agriculture Office; (8) Public Employment Services Office; (9) Local Bureau of Fire Protection; and (10) Social Security System.

The Baliwag JIAT is responsible for undertaking inspections within each year after the issuance of the business permit (whether new or renewal) for the following purposes: (1) verification of information declared by the business in the Business Permit Application Form; (2) monitor continuing compliance with safety standards and regulations as per national laws and local ordinances; and (3) identification of unregistered businesses.

4. Computerization: The Business Permit and Licensing System. The local government unit has an organized system of tracking and summarizing data from business application forms. At present, the Municipality of Baliwag, Bulacan is into computerized or computer-aided mode of recording.

The lead office in the BPLS is the Municipal Information and Communication Technology Office (MICTO). This newly-created office has been tasked to develop technology-aided mechanisms for provision and/or implementation of the following:

(1) Automation of what are presently processed manually at the BPLO and integration of systems for streamlined processing among offices, to ensure reliability and consistency of data, and for better checks and balance. These processes include that following: (i) consolidation and retrieval of negative lists/positive findings for one-time verification; (ii) assessment of business taxes, charges, and fees; (iii) printing of tax orders of payment; and (iv) printing of business/Mayor’s permit, and other permits and clearances;

(2) A queuing system that will help organize the influx of clients and provide an orderly manner of servicing clients in the municipality;

(3) A system that will yield a common or shared database among concerned departments involved in business permitting, and will store data submitted by the business applicants to make BPLS-related information available to the public, consistent with the current government’s thrust towards open data; and

(4) A business portal through to facilitate the following: (i) online accomplishment of the unified form which can be filled up, saved, printed or uploaded online for submission of permit applications, and can be easily accessed for retrieval of previously submitted application form to facilitate speedy accomplishment of application/renewal forms; (ii) online registry and renewal of business permits; (iii) online payments through credit and debit cards, and the Baliwag benefits card; (iv) online job-matching facility where all establishments can have special access to post jobs so that Baliwag job seekers are directly-linked or matched to Baliwag employers. In the same way that business establishments are given individual login accounts for their transactions, an sms or text function, whether as a security tool or as an information tool; (v) a chat support mechanism handled by the Public Assistance and Complaints Center (PACC) to ensure feedbacks are properly relayed to the concerned offices. The PACC shall also be provided with the step by step procedure of all online transactions to ensure that they are knowledgeable when responding to online queries.

In addition, the MICTO shall provide capacity training on the use of computerized systems and provide an online process flow for information, education and communication purposes.

5. Customer Relationship Management (CRM) Program. The municipality has an office in-charge of the local economic and investment promotion – the Baliwag Investments Promotions Unit (BIPU).

In relation to the sitting pretty campaign, the BIPU shall act as the implementer of the customer relationship management or after-care program upon consultation with the different departments to make sure that clients of the Municipal Government who are applying for or renewing their business permits are pleased and satisfied.

Among the activity included in the function of the BIPU is partnership-building. The BIPU shall utilize various consultative mechanisms to solicit citizen and/or stakeholder inputs such as issues and concerns, ideas and suggestions for improvement. These mechanisms include the conduct of meetings, business-related fora, focus group discussions, and workshops through the Baliwag Business Chamber and/or different business groups. These consultations and dialogues with stakeholders shall make the people of Baliwag a part of streamlining the BPL process.


The Sitting Pretty Campaign is an offshoot of the re-organized Business Permit and Licensing Office (BPLO) of the Municipality of Baliwag, Bulacan. It was on the fifth day of Mayor Ferdie after assumption of office as the local chief executive that he signed Executive Order No. 3 entitled: Paglilipat Sa Pagtanggap At Pagproseso Ng Mga Hiling Ng Mga Lisensiya at Pahintulot Sa Pangangalakal Mula Sa Tanggapan Ng Ingat Yaman Papunta Sa Tanggapan ng Punong Bayan. By virtue of this order, BPLO is now directly under the supervision Office of the Municipal Mayor / Office of the Municipal Administrator starting July 5, 2016.

The transfer of office was supported by manpower complement. Succeeding orders were directed to various personnel to suit the challenges of this innovations. At present, the BPLO is composed of twenty-three (23) employees – fifteen (15) of which are plantilla personnel and eight  (8) are Job Orders. (END)

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